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Whistle Stopper - Natural Capitalism: Creating the Next Industrial Revolution
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List Price: $18.99
Our Price: $9.53
Your Save: $ 9.46 ( 50% )
Availability: Usually ships in 24 hours
Manufacturer: Back Bay Books
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 337
EAN: 9780316353007
ISBN: 0316353000
Label: Back Bay Books
Manufacturer: Back Bay Books
Number Of Items: 1
Number Of Pages: 416
Publication Date: 2000-10-12
Publisher: Back Bay Books
Studio: Back Bay Books
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Spotlight customer reviews:
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Customer Rating:
Summary: Reinvention
Comment: I read Paul Hawken's book "The Ecology of Commerce" first. It was so good I decided to read this one too. It's just as good.
The name of the book describes what it is about very well. In a sense capitalism is unnatural because it is unsustainable. In contrast Natural Capitalism is when business interests work in concert with social interests and natural systems so that all three sustain each other.
Natural Capitalism is easy to read and is essentially optimistic. It discusses broad strategies for sustainability as it relates to the activities of businesses and their products and services. It also gives many examples of how these strategies can be implemented so we can see Natural Capitalism in action.
By and large this book is even more relevant now as when it was first published in 1999. I applaud the writers for saying some tough things that need to be said and for showing real, proven solutions instead of just talking about problems and theories. Very refreshing!
Customer Rating:
Summary: Excellent book!
Comment: Although one might not completely agree with all of the ideas and concepts discussed in the book, it is a wonderful read for those who are both environmentally conscious and business world-savvy. As a treehugging bean-counter, I absolutely enjoyed "Natural Capitalism".
Customer Rating: 
Summary: Indispensible
Comment: This book is required reading for people who want to reduce the amount of waste they generate and learn to be better consumers.
Customer Rating:
Summary: Adam Smith, move over
Comment: Whew! Adam Smith, move over. NATURAL CAPITALISM is the bible which ought to unite environmentalists, socialists and free-market capitalists in a meaningful shift to sustainable systems. It offers a breathtaking overview of the technological and methodological fixes now available -- and in the authors' view, imminent -- together with ways to get there from here. (This one actually left me feeling cautiously optimistic.) The suggestion is that we should eliminate the filters in the smokestacks by installing better filters in our heads - working smarter, solving whole systems instead of piecemealing our way into the future. Separate chapters deal with automobiles, farming, heavy industry, construction, water pollution, climate change, markets and labor, but the overview is consistent: saving our planetary environment and continuing improvement in human well being do not require contradictory plans. Natural Capitalism provides the key. Eliminating waste, for example, satisfies both environmental and business goals. Using more labor and less material provides jobs and conserves resources. (The authors point out that the "labor-saving" goal of the first industrial revolution occured in a time of labor shortages and resource abundance, a situation which has now reversed.) To offer but one small example of the new thinking explored here: downstream solutions are often best. When an office decides to print all documents on two sides of each page instead of one, the apparent saving amounts to 50 percent of the original paper use. In fact, only 1/3 of the tree fiber harvested in the forest reaches our desks - the rest is wasted due to inefficiency in the pipeline. So a pound of paper saved in the office amounts to 3 pounds of pulp in the forest. Similar or greater savings accrue in every delivery system. It takes 100 units of energy to deliver 10 units of water energy at your tap. So 10 gallons conserved at home actually saves 100 gallons at the well-head. The information and ideas presented in NATURAL CAPITALISM are too sweeping to easily discuss in a short review. Amory Lovins was one of the seminal thinkers who launched my greening 30 years ago, when I joined the anti-nuclear movement and decoupled from the grid. His pithy, "Making electricity with atomic energy is like cutting butter with a chain saw," was "one of those songs that you think you forgot, but is one of those songs you cannot." He and Hunter, his wife and co-CEO of the Rocky Mountain Institute, have championed green engineering for years - including developing and patenting a schema for a hyper car and placing it in the public domain so that any manufacturer can use the plan. (They confidently predict it is THE car of the future.) Paul Hawken is a long-time developer of green businesses, president of the American Natural Step, and previously author of THE ECOLOGY OF COMMERCE (HarperBusiness, 1992), a narrower discussion of the ideas in this tome.
Customer Rating:
Summary: Great book. Innovative and still readable.
Comment: This is more than one book's worth of information. Years of research and innovation are woven together tightly and the result is an extremely informative book that is also a page turner.
The book includes enough technical detail to be of use to current experts in the field and the writing makes the data accessible to the newbie as well.
This would be a particularly good read for anyone in business who's looking to improve the bottom line while simultanteously lessoning the negative impact of operations on the planet. The authors show clearly how businesses can reduce costs by implementing eco-friendly practices.
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Editorial Reviews:
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In Natural Capitalism, three top strategists show how leading-edge companies are practicing "a new type of industrialism" that is more efficient and profitable while saving the environment and creating jobs. Paul Hawken and Amory and Hunter Lovins write that in the next century, cars will get 200 miles per gallon without compromising safety and power, manufacturers will relentlessly recycle their products, and the world's standard of living will jump without further damaging natural resources. "Is this the vision of a utopia? In fact, the changes described here could come about in the decades to come as the result of economic and technological trends already in place," the authors write. They call their approach natural capitalism because it's based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues such as housing, contend Hawken, author of a book and PBS series called Growing a Business, and the Lovinses, who cofounded and directed the Rocky Mountain Institute, an environmental think tank. The book is a fascinating and provocative read for public-policy makers, as well as environmentalists and capitalists alike. --Dan Ring
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