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Whistle Stopper - Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)
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List Price: $35.00
Our Price: $21.29
Your Save: $ 13.71 ( 39% )
Availability: Usually ships in 24 hours
Manufacturer: Graphic Artists Guild
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 760
EAN: 9780932102133
ISBN: 0932102131
Label: Graphic Artists Guild
Manufacturer: Graphic Artists Guild
Number Of Items: 1
Number Of Pages: 352
Publication Date: 2007-09-12
Publisher: Graphic Artists Guild
Studio: Graphic Artists Guild
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Spotlight customer reviews:
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Customer Rating:
Summary: Just a lot of the best information available...
Comment: So much information that it will take a lot of time to read it all, but it is so well written and with the right and necessary information that it is a must for everyone in this field. Very informative, clear and to the point. Covers almost every aspect of the Graphic Artist business. Will help a lot, specially with themes regarding your rights and obligation, what is to be expected from an artist and what should an artist expect from others.
The price tables are not accurate for everyone since I believe that there are different markets for different reasons, geographical, economical targets and so on... so you should not expect them to apply exactly to you, but those are really good points of reference you should consider and seriously evaluate.
I don't like the cover at all since it is very confusing and non practical, specially if you are looking for this book in a bookstore by reference and not knowing how it looks like, since it is hard to read it's title at first glance, which I think is a huge violation to the basic rules of commercial design. I think it should have some practical and useful design for that matters. Thats's a no, no, for something coming from an "Artist" Guild. Actually it is an ugly cover (sorry for the artist who created it). The size of it does not help to make it a carry on book say to read everywhere, but for the amount of information it carries, I don't see any more practical shape.
Buy it!
Customer Rating:
Summary: This Is A Necessary Book For The Graphic Artist
Comment: This book is necessary for anyone wanting to start their own company in the graphic design industry. It covers every aspect of the business & things that you wouldn't think of.
Customer Rating:
Summary: The best resource their is...
Comment: The graphic design industry bible on how to understand and execute the business of graphic design. Needs to be next to you at all times when beginning any kid of project. These best practices are the standard for running a design business.
Customer Rating: 
Summary: Graphic Artists Guild Handbook
Comment: Great book for pricing guidlines. Lots of good general information. Recommended if your getting started in the graphic field.
Customer Rating:
Summary: The Graphic Arts Business "Bible"
Comment: Finally, your search is over! This is the definitive must have for any graphic arts professional. Not to mention, anyone who is considering using a graphic arts professional. This guide is geared especially toward the entrepreneur in the graphic and digital arts industry. Anyone from a partner in a large agency down to the smallest 1-man show can gain invaluable information from this book.
I have a bookshelf full of generic small business guides and "how-to" books for business. This one takes ths cake. It's specific to the web professionals, graphic designers, illustrators, etc. I goes in-depth into:
* How to engage clients and how to write proposals
* How to price with current surveyed price points from GAG members
* Collection procedures
* Fair trade practices
* Detailed copyright law
* Sales tax
* Step by step procedural recommendations into each type of project (i.e. brochure, logos, etc.)
It's by far the best book I've ever seen on the industry. It's like a bible of sorts for the graphic arts professional and anyone interested in working with one. It has virtually everything I've been looking for condensed into one single source.
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Editorial Reviews:
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Graphic Artists Guild Handbook: Pricing & Ethical guidelines, 12th Edition is the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning speed.
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