Customer Rating: 
Summary: All around greatness
Comment: This shampoo has an incredible smell and it works great as a first wash before using other Aveda products. My hair is curly and I use the Be Curly shampoo, but find it too thick to work a lather right away. The Shampure has an excellent lather and turns your shower into a spa. I love it!
Customer Rating:
Summary: great shampoo
Comment: I chose it at random at my beauty salon. I know that pretty much everything Aveda makes is of great quality. Am very satisfied and paid just 9 bucks, not even on sale. Loved it after the first use- not drying and yes, very nicely perfumed...
Customer Rating:
Summary: Shampure is the best.
Comment: i have loved this shampoo for several years. Only one salon in my community sold it and then they moved out of town. The only way I can find it is through Amazon. Naples and Pt Charlotte, FL sell it but I live in Cape Coral, FL and no one sells it locally.
Just make the conditioner a little better.
Patti
Customer Rating:
Summary: Best shampoo ever for smell and performance!
Comment: I have fine curly hair and I love this product. Aveda and Ouidad are mainstays for curly hair.
The smell goes well with my Ouidad products and especially with other Aveda products like the Airspray & Firmata.
I keep trying new products, but always, always come back to Shampure.
Customer Rating:
Summary: Amazing all-around shampoo
Comment: While it seems these days that most shampoos have a specific purpose (ie- volumizing, de-frizzing, curl-enhancing, color-protecting, etc.) this one is an amazing all-around shampoo, wonderful for daily use for all types, colors and styles of hair. The smell is incredible - truly invigorating to wake up to in the morning shower. It doesn't leave any buildup or residue as many shampoos often do, so you don't have to worry about switching your shampoo every few weeks. Its a great classic which I hope stays around forever- I'll remain a loyal fan!
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