GI Joe
07-13-2007, 09:41 PM
Mega-rich paying top price for luxury submarines
July 10 (Bloomberg) -- The luxury-submarine business is sometimes hard to fathom.
``If you can find my submarine, it's yours,'' says Russian oil billionaire Roman Abramovich. And that's all the reclusive owner of the Chelsea Football Club has to say.
The ocean floor is the final spending frontier for the world's richest people. Journeying to see what's on the bottom aboard a personal submersible is a wretched excess guaranteed to trump the average mogul's stable of vintage Bugattis or a $38 million round-trip ticket to the International Space Station aboard a Russian rocket.
Luxury-submarine makers and salesmen from the Pacific Ocean to the Persian Gulf say fantasy and secrecy are the foundations of this nautical niche industry built on madcap multibillionaires.
``Everyone down there is a wealthy eccentric,'' says Jean- Claude Carme, vice president of marketing for U.S. Submarines Inc., a Portland, Oregon-based bespoke submarine builder. ``They're all intensely secretive.''
Who owns the estimated 100 luxury subs carousing the Seven Seas mostly remains a mystery.
Paul Allen, co-founder of Microsoft Corp., warned his boat builder that loose lips sink ships.
Undersea Yacht
``Not really supposed to talk about the sub, but it's a fancy one, a mighty nice piece of work,'' says Fred Rodie, one of the engineers who designed Allen's undersea yacht at Olympic Tool & Engineering Inc. in Shelton, Washington.
``If I told you, I'd have to shoot you,'' says Bruce Jones, president and founder of U.S. Submarines, about the names in his client book.
Jones, the 50-year-old son of a marine-construction engineer, built his first diesel- and battery-powered sub in 1993. Every sales contract since then has included a confidentiality clause to protect the buyer's identity.
``This is a nasty cut-throat business,'' Jones says.
Herve Jaubert, a former French Navy commando, swapped his cutlass for a screwdriver in 1995 to build his first luxury submarine. Now chief executive officer of Exomos, a Dubai-based custom-sub maker, Jaubert takes a more romantic view of the work: ``I'm a poet who builds submersible yachts for rich people.''
$80 Million
``Spending $80 million for a boat that goes underwater in a market where one that doesn't costs $150 million is a deal,'' Jones says. ``Our Phoenix 1000 is four stories tall, a 65-meter- long blend of a tourist and military sub.''
The ultimate war submarine, the U.S. Navy's Virginia-class New Attack Submarine, costs $2.4 billion and carries 16 Tomahawk cruise missiles. Jones says the most dangerous projectile aboard the Phoenix 1000 is a Champagne cork.
cont
http://seattletimes.nwsource.com/html/businesstechnology/2003783824_luxurysubs11.html
http://www.bloomberg.com/apps/news?pid=20601093&sid=a9s.rOyb3IaU&refer=home
I want one. I need to work harder
July 10 (Bloomberg) -- The luxury-submarine business is sometimes hard to fathom.
``If you can find my submarine, it's yours,'' says Russian oil billionaire Roman Abramovich. And that's all the reclusive owner of the Chelsea Football Club has to say.
The ocean floor is the final spending frontier for the world's richest people. Journeying to see what's on the bottom aboard a personal submersible is a wretched excess guaranteed to trump the average mogul's stable of vintage Bugattis or a $38 million round-trip ticket to the International Space Station aboard a Russian rocket.
Luxury-submarine makers and salesmen from the Pacific Ocean to the Persian Gulf say fantasy and secrecy are the foundations of this nautical niche industry built on madcap multibillionaires.
``Everyone down there is a wealthy eccentric,'' says Jean- Claude Carme, vice president of marketing for U.S. Submarines Inc., a Portland, Oregon-based bespoke submarine builder. ``They're all intensely secretive.''
Who owns the estimated 100 luxury subs carousing the Seven Seas mostly remains a mystery.
Paul Allen, co-founder of Microsoft Corp., warned his boat builder that loose lips sink ships.
Undersea Yacht
``Not really supposed to talk about the sub, but it's a fancy one, a mighty nice piece of work,'' says Fred Rodie, one of the engineers who designed Allen's undersea yacht at Olympic Tool & Engineering Inc. in Shelton, Washington.
``If I told you, I'd have to shoot you,'' says Bruce Jones, president and founder of U.S. Submarines, about the names in his client book.
Jones, the 50-year-old son of a marine-construction engineer, built his first diesel- and battery-powered sub in 1993. Every sales contract since then has included a confidentiality clause to protect the buyer's identity.
``This is a nasty cut-throat business,'' Jones says.
Herve Jaubert, a former French Navy commando, swapped his cutlass for a screwdriver in 1995 to build his first luxury submarine. Now chief executive officer of Exomos, a Dubai-based custom-sub maker, Jaubert takes a more romantic view of the work: ``I'm a poet who builds submersible yachts for rich people.''
$80 Million
``Spending $80 million for a boat that goes underwater in a market where one that doesn't costs $150 million is a deal,'' Jones says. ``Our Phoenix 1000 is four stories tall, a 65-meter- long blend of a tourist and military sub.''
The ultimate war submarine, the U.S. Navy's Virginia-class New Attack Submarine, costs $2.4 billion and carries 16 Tomahawk cruise missiles. Jones says the most dangerous projectile aboard the Phoenix 1000 is a Champagne cork.
cont
http://seattletimes.nwsource.com/html/businesstechnology/2003783824_luxurysubs11.html
http://www.bloomberg.com/apps/news?pid=20601093&sid=a9s.rOyb3IaU&refer=home
I want one. I need to work harder